So I have BEEN waiting for this song’s video to come out because it’s pump-pump-the-jam song at the moment…full blast when I hear it on the radio; there is major dancing in the car involved.
The Video came out yesterday, and I finally got the chance to watch it today.You can watch it if you go here.
AKA is an amazing rapper who is able to come up with fully home-grown and uniquely South African lyrics; that’s at least my favourite part about his music - his “smarts”.
South Africa’s “rap-prince” already has 2 SAMA awards, 3 Metro Awards, 1 Channel O Award and 1 Hype magazine Award. Boy is doing big and amazing things, and is obviously doing something right.
But the song leaves me happier than the music video - there are rap music video “clichés” if you will; Standard features like Money, Cars, Suits, and Gold chains, which are surprising for me because well, with that kind of CV, AKA is anything but standard. The part that really makes me itchy though, are the strippers. I can’t even tell you WHY it’s necessary for there to be strippers in the video - “for what?” is my question.
I feel particularly estranged as a female fan when I see these things in videos (in general) but especially because the guys in the crew come across as gentleman, and in my personal experience, most of them are, so it all just seems a bit incongruous to me.
I will get people saying to me that I’m over-analysing the situation and thinking too much about it, or telling me that “well if you don’t like the video, then don’t watch it”, and I wont, but like I said earlier, am I being unfair in expecting more, in being unsatisfied with “standard procedure” when I know that this guys credentials are anything but?